Question 1

Will you run ads for a website you did not build?

Accepted Answer

No. We run paid media only for clients whose site we built and whose conversion tracking we own. Cost per booked job is decided almost entirely by the landing page and the measurement behind it, and we cannot be accountable for a number when someone else controls both inputs. If your site is somebody else's work, the honest sequence is the site and the tracking first, ads second. That order costs less than running ads into a page we are not allowed to change.

Question 2

How much should I budget for PPC advertising?

Accepted Answer

Management is a flat $1,000 a month. Ad spend is separate and goes straight to Google or Meta, never through us, so our fee does not rise when your budget does. The floor on ad spend is set by arithmetic rather than by us: smart bidding needs roughly 30 conversions in 30 days before it is optimizing rather than guessing, so your workable monthly spend is about thirty times what a lead costs in your market. We work that number out with you on the call, and the Google Ads and Meta pages each state the minimum we hold that platform to.

Question 3

What is the difference between Google Ads and Meta ads?

Accepted Answer

Google is demand capture: someone is already typing your service and your city, and you are bidding to be the answer. Meta is demand creation: nobody is searching, so the creative has to do the work of interrupting the right person. They also measure differently. Google gives you a click ID you can carry into your CRM. Meta, after iOS App Tracking Transparency and Safari's tracking prevention, bids and reports on a partial signal unless the Conversions API is sending events server-side, so its attributed conversion count and your booked-job count will disagree. We run both platforms and report both numbers.

Question 4

How quickly can I see results from PPC advertising?

Accepted Answer

Spend starts immediately. Results do not, and an agency that says otherwise is describing traffic rather than revenue. Month one goes on tracking and the first campaign build. Smart bidding needs roughly 30 conversions in 30 days before it has enough history to optimize toward, which for most local service businesses puts a cost per booked job you can act on at 60 to 90 days. Editing budgets and bids inside that window restarts the clock, and that is the most common reason an account never settles.

Question 5

Who actually runs the account day to day?

Accepted Answer

James Price does. He is Google Ads certified and Meta Ads certified, and he is the person who audits the tracking, writes the ads and reads the search terms report. There is no account manager relaying messages and no junior handed the file after you sign. That is also why the client list is short, and why we do not take on accounts whose sites we did not build.

Question 6

What makes your PPC management different from other agencies?

Accepted Answer

We turn down most of the work. Running ads against a site we cannot change and tracking we did not install is how agencies end up reporting cost per click, because cost per click is the only number they control. Because we own both, we report brand and non-brand separately, state the attribution window on every report, and set what the platform claims it produced against what your CRM says actually booked. Those two numbers never match. The point is knowing by how much, and in which direction, before you decide next month's budget.

We only run ads for sites we built

Cost Per Booked Job

Server-Side Measurement

Tests Sized To Your Volume

Accounts In Your Name

Live In Seven Days

Principal-Led

Two Platforms. That Is The Whole List.

How The First 90 Days Actually Go

Questions Worth Asking Before You Hand Over A Budget

What The Management Fee Covers

Sites We Built Before We Spent A Dollar On Ads

Wingit

Aircraft Parts Store

Artistic Construction