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Grindstone Design

Google Ads and Meta Ads management

Google and Meta adsfor small businesses.

We manage Google Ads and Facebook and Instagram ads for small businesses. Every campaign gets its own landing page and call and form tracking, so you can see what each lead costs. Most campaigns go live seven days after kickoff.

Launch
7 days
Contract
Monthly
Ad account
Yours
Ads Manager showing purchase ROAS of 2.22x to 4.65x on a laptop

Every campaign gets its own landing page.

You pay for every click, whether the visitor calls or leaves. Sending ad traffic to your homepage wastes many of those clicks, so we build a landing page that matches each ad and makes it easy to call or fill out a form.

  • 01One service or promotion per campaign
  • 02A landing page that matches the ad
  • 03Call and form tracking tested before launch
  • 04Your cost per lead, emailed every week

Google Ads and Meta Ads

Google Ads or Meta Ads?

Search ads

Reach people searching for your services.

Google search ads show up when someone searches for what you offer. It is the fastest way to get leads, because these people are already looking. Most service businesses should start here.

What we run
  • Search campaigns for your services
  • Shopping feeds for stores
  • Local Services Ads where available
  • Call-only campaigns for phone-first businesses
  • Negative keywords updated weekly
Best when

People search for what you sell, and you can answer the phone when it rings.

Launch timeline

From kickoff to live ads in seven days.

Tap a day to see what happens. Ads only go live after the tracking is tested.

  1. 1Kickoff call
  2. 2Landing page
  3. 3Tracking
  4. 4Campaign setup
  5. 5Ad creative
  6. 6Your review
  7. 7Launch

Kickoff call and account setup.

We go over your services, your target customers, your budget and what a new lead is worth to you. Your Google and Meta ad accounts are set up in your name.

Monthly ad management

What’s included every month.

Your ad spend is billed by Google and Meta directly to your card. Our management fee is a separate, flat monthly fee.

  • 01Landing page built and hosted for the campaign
  • 02Ad copy and creative written and updated
  • 03Call tracking and form tracking, reported together
  • 04Weekly cost-per-lead email
  • 05Negative keywords and placements reviewed weekly
  • 06Budget monitoring so you never go over your monthly spend
  • 07Monthly 20-minute call with your team
  • 08Ad accounts and data in your name
Campaign landing page mockup with a buy-one-get-second-half-off bundle offer

Campaign landing page

Meta Ads

“Not only did James help me build an amazing website, but he also provided valuable insights on how to improve my business operations and marketing strategies.”

Jelle NoordhofBusiness Owner · Google Business Review

FAQ

Google and Meta ads questions.

Enough for about 30 clicks a day on Google, which gives enough data to make decisions. What that costs depends on your market, so we work it out with you and put it in the proposal.

No. It is a flat monthly fee based on how many campaigns we run, and it is in the proposal before anything starts.

Your homepage is written for everyone, and an ad is written for one service and one type of customer. A landing page that matches the ad gets more of those visitors to call or fill out a form, which lowers your cost per lead.

Google search campaigns usually bring in the first leads within the first week. Meta campaigns take two to three weeks to optimize. Either way, we report weekly from day one.

You do. The ad accounts, the pixel, the landing page and all historical data are in your name from day one. If we part ways, you keep everything and nothing stops working.

Yes, any month. Seasonal businesses often pause during slow months. There is no minimum term beyond the first month.

Get a free ad account review.

Already running Google or Meta ads? Give us read-only access, and within two business days we will send a short report on wasted spend, your landing pages and what we would change.