Case study · Aviation · E-commerce
Aircraft Parts Store
An e-commerce website and request for quote system for an aircraft parts supplier.
Aircraft Parts Store sells certified aircraft parts to repair shops and aircraft owners. Their old website listed zero products. We built an e-commerce website with the full parts catalog, a custom request for quote system and an admin for the sales team, then ran SEO on top of it.
United States
The brief
An online parts catalog and request for quote system.
Most of their parts have no fixed price, so every quote was handled by hand over phone and email. We put the full catalog online and gave every part its own page. Parts without a price go through a request for quote system. Parts with a price have a standard checkout.
Project summary
What we built for Aircraft Parts Store.
Aircraft Parts Store sells certified aircraft parts to repair shops and aircraft owners. Its old website listed zero products. Grindstone Design built an e-commerce website with the full parts catalog and a custom request for quote system. It added an admin dashboard for the sales team, then ran SEO on top. Every part has its own page with the part number, alternates, aircraft fitment and condition. Parts with a set price go through a standard checkout. Parts without one go into an RFQ cart, and the sales team replies with a quote, then a shipping quote. The admin syncs inventory from the warehouse every night. Daily Google clicks on weekdays grew from 10 to 200, and the store made $30,000 in sales in September 2026.
Brand
A cleaned-up logo and type system.
Aircraft Parts Store customers already knew the name, so we kept it. We redrew the wordmark, picked a sans that reads well in dense part tables, and set navy for the brand and red for buttons. A small icon set for aircraft types is also used for category navigation.
RFQ system
A request for quote system for parts without a price.
Aircraft Parts Store buyers add parts to the RFQ cart as they browse, set quantity and condition codes, and send the list in one request. The sales team sends a quote, followed by a shipping quote. Before the new website, every step was done by hand.
Across the site
Part search, checkout and quote requests on every page.
Buyers search by part number, open the part page, then buy it or request a quote. Scroll through the pages that handle each step.
Software
A custom admin dashboard for the sales team.
The Aircraft Parts Store dashboard opens on pending RFQs, open purchase orders and orders to process, with weekly sales underneath. Parts are added one at a time or imported in bulk, filtered by category, condition and stock, and synced from the warehouse every night.
Catalog
The full parts catalog, online for the first time.
Every Aircraft Parts Store part is imported from inventory and has its own page with the part number, alternates, aircraft fitment and condition. Buyers search Google by those same details, so each page can rank for the part it sells.
SEO & content
Aircraft parts SEO, from 10 to 200 clicks a day.
Aircraft Parts Store’s category pages are organized by aircraft and system, with a short buying guide at the top of each. Daily Google clicks on weekdays, when repair shops are buying, went from 10 to 200. We review Search Console every month and choose the next pages from what buyers already search for.
What changed
The results.
- 01Daily Google clicks on weekdays up from 10 to 200
- 02$30,000 in sales in September 2026
- 03Full parts catalog online, up from zero products
- 04Request for quote system with a shipping quote after the price
- 05Standard checkout for parts with a set price
- 06Custom admin for RFQs, purchase orders and inventory
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