Technology
Wingit
Complete digital platform and marketing solution for innovative private jet startup democratizing luxury air travel through seat-sharing technology
Website DesignGoogle AdsSEO+3
SEO Services
Most SEO Reports Open With Traffic. Ours Opens With Quote Requests.
Sessions don’t sign anything. We work the bottom of the funnel first: local SEO, ecommerce SEO, and the technical fixes that stop Google ranking you at all. And every keyword plan we hand over shows you the high-volume term we skipped on purpose, with the reason sitting next to it.
500%
More site visitors over a 7-month SEO engagement, in the client’s own words
$1,000
Monthly retainer, starting figure
Tracking Before Tactics
If we can't tell which search produced a phone call, we fix that before we touch a keyword. Otherwise the report is just a traffic chart with your logo on it.
Intent Over Volume
Keywords are ranked by how close the searcher is to buying. Research traffic is somebody else's win.
The Skip List
Every keyword plan names the high-volume terms we are deliberately not chasing, and why. You get to disagree with us in writing.
Reports That Lead With Leads
Calls, form fills and quote requests from search at the top. Sessions and rankings underneath, where they belong.
Weeks, Then Months
Technical fixes move in weeks. Money keywords take three to six months. We say that before you sign, not in month four.
The Same Person Throughout
The person who diagnoses the problem is the person who fixes it: James Price, 8+ years, CXL Institute certified in conversion optimization.
Where the Retainer Actually Goes
Five kinds of work. Most engagements need three of them, and you’ll know which three before you pay for any of it.
“Grindstone Design has been doing SEO for my company for the past 7 months and has made our rankings in Google shoot up. We've increased the amount of people coming to our website by over 500% from when we started. Can't recommend enough!”
That’s the one client result we’ll quote you, because Anton wrote it himself and we didn’t have to round it. Notice what it is, though: a traffic number. Traffic is the input. What sits at the top of the monthly report is what search actually produced — calls, form fills, quote requests. If those don’t move, a 500% traffic chart is just a better-looking way to lose money.
And SEO is slow by construction. If you need the phone ringing this quarter, the honest answer is Google Ads or Facebook Ads running alongside. We’d rather say that on the audit call than after you’ve paid for six months of content.
Local SEO
Getting found in the map pack for the towns you actually drive to.
- Google Business Profile Optimization
- Citation & NAP Cleanup
- Review Management
- Service-Area Pages
E-commerce SEO
Product and category pages built to be found by people with a card out.
- Product Page Optimization
- Category Structure
- Product Schema Markup
- Crawl Budget & Facets
Technical SEO
The unglamorous work that has to land before content is worth writing.
- Core Web Vitals
- Indexing & Canonical Fixes
- Crawl Error Resolution
- Mobile Rendering
SEO Copywriting
Pages written for one buying-intent keyword and one next action.
- Intent-Ranked Keyword Research
- Page Briefs
- On-Page Optimization
- Conversion-Focused Copy
SEO Audits
A findings document and a prioritized fix list you keep either way.
- Screaming Frog Crawl
- Search Console & Analytics Review
- Competitor SERP Teardown
- Prioritized Fix List
What Happens, In Order
James Price runs the diagnosis and does the work. No account manager relaying messages, no junior handed the file after signing.
1
Audit & Tracking
A Screaming Frog crawl, a Search Console and Analytics review, and a check that calls and form fills are actually attributed to a search. You keep the findings whether or not you hire us.
2
Keyword Plan & Skip List
The terms we're targeting, ranked by buying intent. Plus the high-volume terms we're not chasing, with a reason beside each one, so you can argue with us before the work starts.
3
Technical & On-Page
Indexing, canonicals, Core Web Vitals, internal linking, Google Business Profile. This lands before a word of content gets written.
4
Content, Then Measurement
Pages built for the terms on the target list, then a monthly report that opens with quote requests. What didn't work gets said out loud.
The Questions Worth Asking
Ask the other agency on your shortlist the same six. Compare the answers.
How long before SEO shows up in leads?
Technical fixes move within weeks: indexing errors, page speed, broken canonicals. Movement on the keywords that actually produce quote requests takes three to six months, and competitive markets run longer. The one client SEO result we quote publicly took seven months. We tell you that before you sign rather than in month four.
What's included in your SEO services?
An SEO audit and technical fix list, keyword research ranked by buying intent, on-page and Google Business Profile work, content written for those keywords, internal linking, and a monthly report that opens with calls and form fills. Every keyword plan also ships with a skip list: the high-volume terms we chose not to chase, and the reason next to each one.
Do you guarantee SEO results?
Nobody can guarantee a ranking, and an agency that does is selling you an algorithm it doesn't control. We make one promise and it's the same promise on every page of this site: If your new website doesn't outperform your current one, we work for free until it does. What we won't promise is a specific position, or a date it arrives by.
How much do SEO services cost?
SEO retainers start at $1,000/month. Before you commit to anything we run a free audit and show you what the first three months would go on. If the honest answer is that you don't need SEO yet, and that paid search would get the phone ringing faster, we'll say so instead of selling you a retainer.
Where are you based, and who do you work with?
Jacksonville, Florida. Most of our clients are service businesses across Northeast Florida: contractors, home services, restaurants, medical and legal practices. Local SEO lives or dies on a consistent name, address and phone number, so we hold to one of each everywhere we appear. Grindstone Design, Jacksonville FL, (512) 200-3927. An agency running three different cities in its own markup can't credibly fix yours.
What makes your SEO different?
Most agencies report traffic. We report qualified quote requests, which means the tracking has to work before the keywords do. If we can't see which search turned into a phone call, we fix that first. Then we pick keywords by buying intent rather than volume, and we show you the ones we skipped on purpose. James Price runs the audit and writes the pages himself, so the person you argue with about the skip list is the person who does the work.
What the Retainer Includes
Screaming Frog crawl and prioritized fix list
Search Console and Analytics set up and read monthly
Call and form tracking so leads are attributable
Keyword plan ranked by buying intent
The skip list, with a reason beside each term
Google Business Profile and citation cleanup
Core Web Vitals work, targeting LCP under 2.5s on mobile
Schema markup that agrees with the page it sits on
Content written for money keywords, not word count
Internal linking across service and location pages
Competitor SERP teardown
A monthly report that opens with quote requests
The audit comes first and it’s free. If it concludes you don’t need SEO yet, that’s what it will say.
Get Your Free SEO Audit
