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Grindstone Design

SEO services

SEO servicesfor small businesses.

Local, e-commerce and technical SEO, plus the articles and service pages that rank. Every month we report rankings, traffic and the calls and forms that came from search.

500%More website visitors for Patriot Water System after seven months of SEO.

“Grindstone Design has been doing SEO for my company for the past 7 months and has made our rankings in Google shoot up.”

Anton MontgomeryBusiness Owner · Google Business Review

Recent results

SEO results from Google Search Console.

01 / 03
Google Search Console report: clicks up 101% from 173 to 348, impressions up 220% from 37.8K to 121K over 90 days
Local service business90-day campaign · clicks 173 → 348, impressions 37.8K → 121K
+220% impressions
Google Search Console report: clicks up 54% from 105 to 162, impressions up 27% from 38K to 48.4K over 28 days
Regional retailer28-day campaign · clicks 105 → 162, impressions 38K → 48.4K
+54% clicks
Google Search Console report: clicks up 163% from 198 to 521, impressions up 639% from 21.5K to 159K over 6 months
Professional services firm6-month campaign · clicks 198 → 521, impressions 21.5K → 159K
+639% impressions

Each period is compared with the one before it. These are the same reports clients get every month.

What we do

Local, e-commerce and technical SEO.

Most businesses need one or two of these. The audit shows which ones, in the order that will bring in the most inquiries.

  1. 01

    Local SEO

    Your Google Business Profile, reviews, service-area pages and citations, so you show up in the map pack when someone nearby searches for what you do.

    Right forContractors, restaurants, clinics and any business that serves a local area.
  2. 02

    E-commerce SEO

    Category and product pages that rank for the way people shop, with faceted navigation, product schema and duplicate-content problems fixed.

    Right forStores on Shopify or WooCommerce with more than a handful of products.
  3. 03

    Technical SEO

    Crawl errors, Core Web Vitals, indexing, redirects and structured data. These fixes get Google to index pages you have already paid for.

    Right forSites that have been live a while, been migrated, or never had a technical review.
  4. 04

    SEO copywriting

    Service pages and articles written around the words your buyers use, structured so a search engine can tell what the page is for.

    Right forBusinesses with thin pages, or none, for the services that make them money.
  5. 05

    SEO audits

    A one-time, by-hand review of your site and your competitors, ending in a prioritized list. Fix it yourself or hand it to us.

    Right forAnyone who wants a second opinion before committing to a monthly plan.
Artistic Construction’s kitchen remodel guide open on a laptop
Artistic Construction · Kitchen remodel guideWritten, designed and published by us

SEO content

Articles that answer your customers’ questions.

Many searches that bring in new customers are questions, like what it costs, how long it takes and which option is right. We write articles that answer them, published on your site under your name.

  • Topics chosen from real search data
  • Written in your voice, reviewed by you before it goes live
  • Designed and published, with photos, headings and internal links done
  • 2 to 4 articles a month, with a plain report on what ranked and what it brought in
Read our blog →

SEO timeline

How long SEO takes to work.

Technical fixes show up in weeks. Rankings for competitive terms take months. We give you the expected timeline for your terms before you sign.

  1. Month 1

    Audit and fixes

    • Full technical audit
    • Analytics and Search Console set up or cleaned
    • Crawl and speed fixes shipped
    • Keyword and competitor map
    Expect: errors cleared, a plan in writing
  2. Months 2–3

    Pages and profile

    • Service and location pages written
    • Google Business Profile rebuilt
    • Schema and internal links
    • First articles published
    Expect: first ranking movement on local terms
  3. Months 4–6

    Content and links

    • New content every month
    • Review generation running
    • Links earned from local and industry sites
    • Pages revised on real data
    Expect: measurable inquiries from search
  4. Month 7 on

    Ongoing SEO

    • Rankings monitored and protected
    • New terms added as the business grows
    • Quarterly strategy review
    • Cancel any month
    Expect: search as a steady lead source

Monthly SEO reporting

What you get every month.

A short report on rankings, traffic and the inquiries that came from search, plus what we did and what comes next. Three-month minimum, then month to month.

  • Ranking reportThe terms we are targeting, where they stand, and how they moved.
  • Traffic and inquiries from searchVisits, plus the calls and forms that came from organic search.
  • What we didPages written, fixes shipped and profile updates.
  • What is nextThe plan for next month and what we need from you, if anything.
  • Content written and publishedOne to four pieces a month depending on plan, approved by you before they go live.
  • Google Business Profile upkeepPosts, photos, Q&A and review responses kept current.
  • Technical monitoringIndexing, speed and errors watched so small problems stay small.
Patriot Water System website on a tablet

Patriot Water System

E-commerce SEO

An SEO strategy alongside a new store and wholesale portal for a water-filtration company.

500%+ traffic
Aircraft Parts Store catalog on a desktop monitor

Aircraft Parts Store

Technical and e-commerce SEO

The full parts catalog online for the first time, with a request for quote system.

10 → 200 daily Google clicks

FAQ

SEO service questions.

Technical fixes show up in weeks. Local map-pack movement usually takes two to three months. Competitive terms take six months or more. We put the expected timeline for your terms in the proposal.

No. Google controls the rankings, so no one can guarantee them. We guarantee the work and the reporting, and we won’t take you on if we don’t think search can pay off in your market.

Access to your site, analytics and Google Business Profile, plus a short call at the start. After that, approvals on content and the occasional photo or answer to a question.

No. Bought links can get a site penalized by Google. The links we earn come from useful content, directories that matter in your industry and relationships you already have.

Yes. The audit tells us whether the site can be fixed or whether it is holding you back. If it needs a rebuild, we say so and show you the numbers.

Three months minimum, then month to month. Three months is how long it takes to see whether the work is moving anything. Cancel with 30 days’ notice, and everything we build stays with you.

Free SEO audit

Find out where you rank, and why.

Send us your website address. We check it by hand and reply within two business days with the three changes that would bring in the most inquiries.

Get my free audit