Technology
Tier 4 Intelligence
Technical SEO optimization and web development for AI consulting firm delivering measurable ROI through automation solutions
Technical SEOWebsite DevelopmentSEO
An SEO Audit That Ends in a Prioritized Fix List, Not a Tool Export
Any tool can hand you a list of problems in an afternoon. The job is deciding which three are costing you quote requests this month and which of the rest are noise. That call gets made by the person who will fix them. Already know what's wrong? We also do the technical SEO work, the SEO copywriting, and ongoing SEO.
You Don't Have an Information Problem. You Have an Order-of-Operations Problem.
Software will list your issues for free. None of it will tell you which three to fix first, or which ones simply don't matter for a contractor in Jacksonville with four service pages and a Google Business Profile. That call is the entire value of an audit. It also tells you what you're actually buying next: local SEO, or ecommerce SEO, or neither.
Money Pages First
The service and location pages that are supposed to produce quote requests get audited first. The blog comes last.
Tracking Before Data
If your quote form fires no conversion event, every number after it is a guess. That's the first thing we test.
A URL and a Fix on Every Line
No 'improve your content' line items. A page, what's wrong with it, and the specific change to make.
Ranked by Impact, Not by Severity Color
Tools sort by how alarming an issue looks. We sort by what it's plausibly costing you in leads.
What We Keep Finding on Local Service Business Sites
Three Pages Competing for One Term
A service page, a location page and an old blog post all chasing 'roof repair [city]'. Google picks one, usually the weakest, and none of them rank.
Location Pages With the City Swapped and Nothing Else
The same paragraphs twelve times over. It reads as thin to Google and as fake to the customer who opens two of them.
A Quote Form That Records Nothing
Submissions arrive by email, GA4 never sees the event, and nobody can say which channel produced the lead. You can't optimize what you don't count.
Core Web Vitals Failing on One Image
An uncompressed hero image pushes LCP past 2.5 seconds on a phone. That's an afternoon's work, and most audits bury it on page 40.
A Google Business Profile That Contradicts the Site
The profile says general contractor, the site sells bathroom remodels, and the local pack ranks whoever picked one lane and stayed in it.
Indexed Pages Nobody Meant to Publish
Tag archives, filtered parameter URLs, a staging subdomain that was never blocked. Individually harmless; together they teach Google the site is bigger and thinner than it is.
What We Actually Check
How the Audit Runs, and What You Get at Each Step
01
Scoping Call, Before You Pay
You show us the site and tell us what a good month looks like in quote requests. You leave with the scope, a fixed price and a turnaround date in writing. Nothing is owed at this point.
02
Access and Baseline
Read access to Search Console and GA4. We record where rankings, traffic and conversions stand today, so there's a before to argue with later.
03
Crawl and Data Pull
Full site crawl, Search Console query export, Core Web Vitals field data, backlink profile, Google Business Profile check.
04
Manual Review of the Money Pages
The crawl finds the mechanical problems. James Price reads the pages that are meant to produce leads line by line, because the offer, the proof and the form are where the sale is usually lost.
05
Prioritization
Every finding gets an impact estimate, an effort estimate and the exact URL it belongs to. Anything that can't be tied to a page or a number gets cut before you see it.
06
Walkthrough and Handover
A call where we go through the findings in order, and the document afterwards. It's written so your own developer can act on it without calling us.
There's No Sample Report to Download
A polished audit of a stranger's website tells you nothing about yours, and trading your email for a PDF isn't a look at how we work. The free business audit is the honest version of that offer: your site, your search results, back within 48 hours, no invoice.
Get the Free Business AuditWhat You Get
The Audit Document
- Every finding tied to the URL it applies to
- The evidence attached: crawl row, Search Console export, screenshot
- Written for whoever does the work, not for a boardroom
The Prioritized Fix List
- Impact and effort marked on every line
- The order to work in, starting with what ships this week
- The findings we'd ignore for now, and why
Optional
We Can Do the Work Too
Plenty of clients take the document to their own developer. That's a fine outcome and the audit is written for it. If you'd rather we executed it, ongoing SEO starts at $1,000/month. If the work turns into a rebuild, the guarantee applies: If your new website doesn't outperform your current one, we work for free until it does.
See Our SEO ServicesWhy This Audit Is Worth Paying For
The Person Who Diagnoses It Is the Person Who Fixes It
James Price runs the crawl, writes the findings and takes the walkthrough call. No account manager relaying questions, no junior handed the file the week after you sign.
SEO Judged Against the Whole Funnel
8+ years in conversion optimization and web design, CXL Institute certified in CRO, Google Ads and Meta Ads certified. Rankings that don't turn into quote requests get treated as a problem, not a win.
You Own the Document
No proprietary dashboard, no login that expires when the engagement does. Take it to any developer, including one who isn't us.
We'll Tell You When the Answer Isn't SEO
Sometimes the traffic is fine and the offer is the problem, or the phone isn't being answered. Ranking a page that can't close is an expensive way to look busy.
Findings Are Ranked Against Quote Requests
Not against a tool's severity score, and not against a keyword count. The number we're trying to move is qualified inquiries.
The Record Is Public
Founded in 2020. 5.0 across 47 Google reviews. Read them before you call.
What It Costs, and How We Scope It
What Moves the Number
How Many URLs
A five-page contractor site and a 3,000-URL catalogue are not the same crawl or the same read
How Many Money Pages
Service lines and location pages, and how many of them are genuinely meant to rank
How Far It Goes
Whether we also audit the Google Business Profile, the tracking setup and the competitor set
Get a Scope and a Price
In writing, before anything is owed
We don't publish a flat audit price, because we won't pretend a five-page site and a catalogue are the same job. Send the URL. You get the scope, a fixed price and a turnaround date back in writing.
Send Us the URLWhat Not Knowing Costs
The audit competes with what you already spend
Ads pointed at a page that converts at half what it should. A developer's hours spent on the wrong twelve fixes. Another quarter of ranking for your own brand name and nothing else.
- Quick wins separated from the six-month work
- You stop paying to fix what was never the problem
- If you continue with us, ongoing SEO starts at $1,000/month, the figure on our services page
Frequently Asked Questions About SEO Audits
Send Us the URL
You'll get a scope, a fixed price and a turnaround date in writing before anything is owed. Want to see how we work first? The free business audit comes back in 48 hours and costs nothing.
"Grindstone Design has been doing SEO for my company for the past 7 months and has made our rankings in Google shoot up. We've increased the amount of people coming to our website by over 500% from when we started. Can't recommend enough!"
Get an Audit Quote
Send the URL and what you want the site to produce. James Price replies with the scope, the price and the turnaround.
Request a QuoteRather Just Talk?
Call and ask whatever you like about your site. No form first, and no pitch deck.
Call (904) 608-8534