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Wingit
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Ecommerce SEO Services
Ecommerce SEO Judged on Revenue Per Page, Not Sessions
Most stores do not have a traffic problem. They have a crawl problem: filter and sort parameters generating URLs by the thousand, the same product served under six collection paths, and three category pages quietly competing for the one term that sells. We clear what is structurally in the way first, then go after the terms with purchase intent behind them. That work runs alongside our technical SEO and SEO copywriting services.
Three Things That Quietly Cap What a Store Earns From Search
The catalog outgrew the site structure
Variants, filters and sort parameters spawn URLs faster than Google will crawl them. Budget that should land on the pages that sell goes to colour-plus-size combinations nobody searches for.
You rank for browsers, not buyers
Broad head terms bring sessions and bounces. The queries that end in a cart are longer, lower volume, and usually sitting untouched two clicks deep in your own catalog.
Nobody can say which pages earn
Without revenue attributed per landing page, every SEO decision is a guess dressed as a strategy. Start with an SEO audit or see the full SEO services.
Why an SEO Retainer Built for Brochure Sites Stalls on a Store
What a generic retainer ships
- Four blog posts a month
- Title tags rewritten on the top twenty pages
- Keywords picked by search volume
- A rank-tracker screenshot once a month
- Sessions reported as the win
What a store actually needs
- A rule per facet: crawl it, canonical it, or block it
- Product, Offer and BreadcrumbList markup that validates
- Category pages that stop cannibalizing each other
- A decision for every out-of-stock and discontinued URL
- Revenue per landing page reported as the win
The Three Failures We Find Most Often
Faceted navigation left open
Five filters with four options each is over a thousand crawlable combinations off one category page. Each facet needs a deliberate decision, not a platform default.
Manufacturer copy, verbatim
The same supplier description sits on forty other stores. Google picks one of them to rank, and it is rarely the smallest site in the set.
Inventory that 404s
Discontinued SKUs get deleted with their rankings and their backlinks still attached. A redirect map turns that equity into a saved sale instead of a dead end.
What an Ecommerce Engagement Actually Involves
The Crawl and the Fix List
Where every engagement starts, and the one deliverable you keep whether or not you continue.
- Full Screaming Frog crawl of every indexable URL
- Index coverage read against Search Console
- A prioritized fix list with effort and owner on each line
Keywords Ranked by Intent
Sorted by how close the searcher is to paying, not by how big the volume column looks.
- Purchase-intent terms mapped to individual product pages
- One owning page per category term, so they stop competing
- A skip list: terms we chose not to chase, with the reason
Technical Work at Template Level
Fixes applied to the template, so one change lands on ten thousand product pages.
- Facet, filter and URL parameter handling rules
- Core Web Vitals measured on product and category templates
- Product, Offer, AggregateRating and BreadcrumbList markup
- A redirect map for discontinued and merged SKUs
Product and Category Copy
Written to answer the question that stops the purchase, not to hit a word count.
- Product copy that does not duplicate the manufacturer feed
- Category pages given a reason to exist beyond a product grid
- Internal links pushed from your strongest pages to your best margins
Links You Can Trace
Slower than buying them, and it does not leave you exposed to the next spam update.
- Links pointed at category and product pages, not just the homepage
- Every placement listed with the page it came from
- No link networks, no PBNs, no paid placements dressed as editorial
Content That Feeds the Catalog
Every piece has to link somewhere that sells, or it does not get written.
- Buying guides built from questions your support inbox already answers
- Comparison pages for searchers deciding between two of your SKUs
- Review markup on the pages where the reviews are real
The Tools We Run, and What You Get Out of Them
Crawl and research
You get the raw crawl export and the keyword sheet, not a summary of them. If you leave, they leave with you.
Screaming FrogAhrefsGoogle Keyword Planner
Measurement and reporting
Reporting is built inside your own properties, so there is no figure in it that only we can see.
Google Search ConsoleGoogle Analytics 4Looker Studio
Why Stores Hire Us for This
Revenue attribution goes in before the work does
Landing-page revenue tracking is set up at kickoff, not in month three when someone asks whether it worked. Rankings are the leading indicator we watch. Revenue is the number you hold us to.
We know where each platform hurts
Shopify serving the same product under every collection path. WooCommerce leaking query parameters through layered nav. Magento facets multiplying into six figures of crawlable URLs. Different platform, different first week.
You own everything we touch
Your Analytics property, your Search Console, your theme repository, your crawl exports. Every change is logged with a date, so an incoming developer can read what happened without having to ask us.
You work with the person doing the work
James Price runs the crawl, writes the fix list, and reviews what ships. 8+ years in conversion optimization and web design, CXL Institute certified in conversion optimization. The person who diagnoses the problem is the person who fixes it.
How an Engagement Runs, and What Lands on Your Desk
1
Baseline and target
We agree the one number the engagement has to move, then write down where it stands on day one. You get a dated baseline of organic revenue, sessions and rankings, so there is no argument later about where we started.
2
Crawl and fix list
Full crawl, index coverage against Search Console, and a look at what your three closest competitors rank for that you do not. You get a prioritized fix list with effort and owner on every line, and it is yours to keep either way.
3
Implementation
Template fixes, schema, redirects, internal linking, and copy on the pages carrying the most margin. We work on a staging copy wherever the platform allows one, and nothing reaches production without your sign-off. You get a change log with dates.
4
Measurement
Monthly reporting out of your own Analytics and Search Console. You get revenue and assisted revenue per landing page, what moved, what did not, and what next month goes on. What failed gets said out loud.
5
Compounding
New products get the same treatment on the way in rather than a cleanup a year later, and the facet rules and redirect maps get maintained as the catalog changes. That maintenance is the part most stores skip.
What Ecommerce SEO Costs
Retainers start at $1,000/month. Three things move it from there.
Catalog size
A 40-SKU store and a 40,000-SKU store are different crawl problems, not different amounts of the same work.
How much of it is technical
If faceted navigation is generating six figures of crawlable URLs, the opening months are engineering rather than content.
Who already owns your terms
Terms held by Amazon and three national retailers cost more to reach than the long tail sitting underneath them.
We crawl your store for free first and show you what the opening months would go on. If the honest answer is that paid search would move your revenue sooner, we will say so instead of selling you a retainer.
Ecommerce SEO FAQs
Start With the Crawl. Decide After You Read It.
We will crawl your store, show you what is blocking it, and tell you what we would fix first.
