Restaurant & Food Service
La Nopalera
Complete brand redesign and digital marketing transformation for authentic Mexican restaurant chain with 5,000+ email subscribers and 2,000+ Instagram followers
Website DesignEmail MarketingSocial Media+2
Meta Ads Certified
Facebook and Instagram, Run As One Meta Account
We do not open Ads Manager until we can tell you which ad produced which phone call. After that, both placements run off one pixel, one customer list and one budget — and the monthly report says which of them paid for itself.
Two Placements, One Account, Two Different Jobs
This page is the account layer: the tracking, the audiences, the structure and the money. What actually gets shot, written and posted on each placement lives on the two pages below. Here is the job each one is given inside the shared account, and what decides how much of the budget it keeps.
Usually where the booked job comes from.
- Carries the direct-response load: lead forms, click-to-call, and traffic pointed at a tracked landing page
- Judged on cost per qualified lead and on how many of those leads got booked — never on page likes
- Loses budget the month its cost per booked job runs above Instagram, once both are clear of the learning phase
Usually where they decide whether you look like the real thing.
- Carries the proof load: the crew, the job site and the finished work, running the same offer cut to vertical
- Judged on cost per qualified lead too, but read against the view-through window, because it often starts the job Facebook closes
- Keeps budget while it fills the retargeting pool cheaper than Facebook can, even when last click looks unflattering
What Running Them Together Actually Buys You
Not synergy. Three specific things two separate efforts cannot give you.
One customer list, worked both ways
Your customer list is hashed and uploaded once, then used twice: lookalikes built off your best buyers, and exclusions so the people who already paid you stop seeing the acquisition ad. Run the placements separately and you end up bidding against yourself for the same person, with your own money.
One dataset: pixel plus Conversions API
Browser tracking alone loses events to ad blockers and iOS privacy settings. We send the same events server-side on a shared event ID so nothing double-counts, then watch event match quality in Events Manager instead of assuming it is fine. Ads Manager and your inbox stop disagreeing.
One budget the auction can move
Both placements sit inside one campaign, so spend follows whatever is producing this week instead of a split someone picked in month one. We still pull the placement breakdown every month, so you can see exactly where it went and argue with it.
What We Actually Do On The Account
Offer and tracking, before creative
We do not open a design file until the offer and the measurement work. A better-looking ad in front of a weak offer just loses money faster.
- Pixel and Conversions API installed, deduplicated on a shared event ID, and verified in Events Manager
- Domain verified and the eight Aggregated Event Measurement slots ranked so the event that means revenue sits at the top
- Lead, call, and purchase events defined against real money, not against page views
- UTMs on every destination, and the landing page and form reviewed before a dollar is spent
One structure, shipped to both placements
Built once, then cut to each format. Consolidated rather than sprawling, because a dozen small ad sets never gather enough data to leave the learning phase.
- Ad sets consolidated so each one can reach roughly 50 optimization events a week
- Advantage+ placements on by default, with Audience Network and right column excluded by name when they spend without producing
- The same offer versioned 4:5 for feed and 9:16 for Stories and Reels, with the hook rewritten per format
- Test windows held past the learning phase before anyone declares a winner
One inbox for what both placements produce
Meta produces the lead. What happens after it lands decides whether it becomes a job — so we wire that part too, instead of handing you a form fill and calling it a win.
- Messenger, Instagram DMs, and ad comments worked out of one Business Suite inbox
- Instant-form submissions pushed to your email or CRM on arrival, not left to be discovered inside Ads Manager
- Saved replies and after-hours auto-responses written in your voice, not the platform default
- One written response script, so the answer is the same whoever in your shop picks it up
One catalog behind both storefronts, when it applies
A single product feed in Commerce Manager drives Facebook Shops, Instagram Shopping and dynamic retargeting. Service businesses get told to skip all of it — a shop with nothing to sell is a maintenance job with no return.
- Catalog built once and connected to both storefronts
- Feed diagnostics checked monthly, so rejected and out-of-stock items stop taking spend
- Dynamic ads that retarget the exact product someone looked at
- A straight no when your business does not need any of it
How The Engagement Runs
01
Account and tracking audit
James goes through your Business Manager, pixel, event setup and recent spend himself. You get a written list of what is broken, what is untracked, and what we would turn off first — and it is yours whether or not you hire us.
02
Offer and measurement fixed
We agree the one event that counts as a win, wire it through the pixel and the Conversions API, and get calls and forms landing in the same report. You get the event map and the test results in writing. Nothing launches until that reads correctly.
03
Build and launch
Structure, audiences, exclusions and creative built once and shipped to both placements, inside assets already in your name. You see and approve every ad before it goes live.
04
Read, cut, reallocate
A monthly report by placement and campaign in plain language: what it cost, what it produced, what we are killing and why. Written by the person who built it, not exported from a dashboard.
Who Runs It, And What Stays Yours
One person builds and runs the account, and every asset it touches is in your name before the first ad goes live.
5.0
Average across 47 Google reviews
2
Placements sharing one pixel, one customer list and one budget — reported separately so you see which one paid
6
Years in business. Founded 2020 in Jacksonville, FL
0
Assets we keep if you leave. Business Manager, ad account, pixel and audiences are yours from day one
James Price runs the account personally — CXL Institute — Conversion Optimization, Google Ads Certified, Meta Ads Certified — with 8+ years in conversion optimization behind it. Production help such as video editing is brought in by name when a job needs it.
Meta Management FAQs
Start With The Audit, Not The Ad Spend
Give us access to your Business Manager and you get a written read on what is tracked, what is not, and what we would turn off first. If Meta is the wrong place for your budget, we will say so and tell you where it should go instead.
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