Case study · Restaurant · Social media
La Nopalera
Branding and social media management for a Jacksonville Mexican restaurant group.
La Nopalera is a family-owned Mexican restaurant group with several locations around Jacksonville. We refreshed their brand and run their social media, with photo shoots at the restaurant and a month of posts and stories planned at a time.
Jacksonville, FL
The brief
One brand on every social post.
Posts were made by whoever had time that week, so each one looked different. We set a palette, type and photo style a busy manager can follow, then built social media templates from it. Every post now looks like the same restaurant.
Project summary
What we built for La Nopalera.
La Nopalera is a family-owned Mexican restaurant group with several locations around Jacksonville, Florida. Grindstone Design refreshed its brand and runs its social media. Before the refresh, posts were made by whoever had time that week, so each one looked different. We set a palette, type and photo style a busy manager can follow, then built post and story templates from it. Each month of content starts with a photo shoot at the restaurant, covering food, drinks and the dining room. The calendar is planned a month at a time around specials, holidays and events like National Taco Day. Every post on La Nopalera’s Instagram now looks like it comes from the same restaurant group.
Branding
A brand refresh for a Mexican restaurant group.
We kept the green and red La Nopalera already used and set them as exact colors, with masa and white beside them. A slab display face carries the name, with a plain sans for everything else. Gift cards, specials and promotions all use the same rules.
Social media
Instagram posts and stories for dishes, drinks and specials.
We plan, design and publish La Nopalera’s social media every month. Posts feature dishes like birria tacos and the margarita list. Stories carry daily specials and promotions.
Photo shoots
Food and restaurant photography shot on location.
Food, drinks and La Nopalera’s dining rooms are photographed on location. Each shoot supplies a month of posts and stories.
Content calendar
A monthly social media content calendar.
La Nopalera’s content is planned a month at a time around specials, holidays and events like National Taco Day. Every post uses templates built from the brand, so the feed looks consistent from week to week.
“Every post, story and promotion now uses the same colors, type and photo style.”
What changed
The results.
- 01Brand refresh with set colors, type and photo style
- 02Social media content planned and posted every month
- 03Photo shoots at the restaurant for each month of content
- 04Post and story templates built from the brand
- 05Promotions for specials, holidays and National Taco Day
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