Restaurant & Food Service2025

La Nopalera

Scope of Work

Website Design Email Marketing Social Media Website Development Local SEORestaurantFood ServiceSocial MediaEmail Marketing

Complete brand redesign and digital marketing transformation for authentic Mexican restaurant chain with 5,000+ email subscribers and 2,000+ Instagram followers

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The Challenge

La Nopalera needed a modern website that reflected the quality and authenticity of their Mexican cuisine while building a local customer base through digital channels. Their previous site didn't showcase their multiple locations effectively or capture leads for marketing purposes.

The Solution

Redesigned and rebuilt their website with improved user experience, location showcases, and menu presentation. Created and executed an email marketing campaign that has grown to over 5,000 subscribers. Managed social media presence with focus on Instagram, growing their local Jacksonville following to over 2,000 engaged followers through consistent, authentic content that showcases their food and atmosphere.

Multiple

Locations

2x at Beach Location

Sales Increase

5,000+

Email Subscribers

2,000+

Instagram Followers

“Over the past year we have been able to experience the excellence and privilege of collaborating with Grindstone Design to expand our business content in marketing on all aspects. Our business website and social media pages have had a tremendous amount of users that have turned into established customers, all credited to the team at Grindstone. Grindstone Design has helped our business growth especially over the past five months in our newest location at the beach. The foot traffic and sales have increased double the amount thanks to the hard work and great content that has been provided in marketing from the Grindstone team.”

Arcelia V RuizManager/Owner