Restaurant & Food Service
La Nopalera
Complete brand redesign and digital marketing transformation for authentic Mexican restaurant chain with 5,000+ email subscribers and 2,000+ Instagram followers
Website DesignEmail MarketingSocial Media+2
Meta Ads Certified
Facebook Ads That Produce Quote Requests, Not Reach
For contractors, home services, restaurants, medical and legal practices across Florida and Georgia. Nobody on Facebook went looking for you, so the offer has to do the job a search query does everywhere else — which is why we rewrite it and prove the tracking works before any budget goes live.
Where Facebook Ad Money Actually Goes
Almost every account we get handed is leaking in one of three places. None of them are the creative, which is the only place most agencies look.
The Offer, Not the Algorithm
Nobody scrolling was looking for you, so the ad has to create the click. A specific, bounded, dated offer beats contact us for a free estimate every single time. Most accounts we audit have never tested a second offer — only new images for the same one.
Optimising Toward the Wrong Event
If the pixel counts every form submission as a win, Meta will obediently find more people who fill in forms and never answer the phone. Cheap leads with no booked jobs is a measurement problem, and an account left that way gets better at the wrong thing every week it runs.
Leads That Go Cold in an Inbox
A Facebook lead form takes four seconds to complete, on a phone, mid-scroll — which means that lead is comparing you against whoever calls first. If it lands in an address nobody opens until Tuesday, the spend was wasted long before targeting was the problem. We check where the lead lands before we touch the audience.
Offer First, Measurement Second, Budget Third
The same order on every account. Fix what the ad asks the customer to do, make the numbers trustworthy, then buy reach — never the other way round.
The Offer Gets Rewritten First
Before any budget goes live we rewrite what the ad actually asks for and run it against at least one competing offer. It is the step that moves cost per booked job the most and the one agencies skip, because rewriting a sentence does not look like enough work to bill for.
Tracking That Survives iOS
Pixel plus Conversions API, sending server-side, with event deduplication and event match quality checked rather than assumed. Where your CRM can hand back closed work, we upload it so Meta optimises toward jobs you actually won instead of forms that got typed into.
Click-to-Messenger, Not Chatbot Theatre
Meta's 24-hour messaging window ended broadcast chatbot marketing years ago. What still works is an ad that opens a real conversation and a human who answers it the same day, so that is what we build — and what we hold you to on your side of it.
Page, Ads, Groups, Messages — What Each One Gets
Facebook Page & Local Presence
Your page is not a content channel. It is the credibility check a stranger runs in the ten seconds after they click your ad. We keep it from costing you that lead.
- Business details, service areas and hours kept accurate
- Facebook Recommendations monitored and answered
- Reply times kept fast enough for the response badge to show
- Enough current posting that the page never reads as abandoned
Facebook Ad Campaigns
Built for the decision you actually sell, in a structure that lets Meta's delivery settle instead of restarting the learning phase every time someone edits a budget.
- Few ad sets, consolidated budget, so the learning phase completes
- Lead forms or on-site conversions chosen deliberately, not by default
- Custom and lookalike audiences built from your own customer list
- Retargeting reported separately so it stops flattering the prospecting
Local Groups & Recommendations
Neighborhood groups are where who do you recommend for this gets asked. There is a way into those threads that works and a way that gets your page reported.
- Your own customer group set up and moderated, where it earns its keep
- A response playbook for recommendation threads — you post, not us
- No sock puppets, no seeded reviews, no exceptions to that
- Group content that answers questions rather than advertises
Click-to-Message Campaigns
Ads that open a Messenger or WhatsApp thread, built inside what Meta's messaging policy actually permits today rather than what it allowed a decade ago.
- Click-to-Messenger and click-to-WhatsApp campaigns
- Greeting and qualifying questions written for your specific service
- Handoff to a real person inside the 24-hour messaging window
- Message volume and reply times reported with the rest of the account
Order of Operations on a New Ad Account
01
Audit Before Spend
James goes through the existing ad account, the pixel events and the page. You get a written read on what is broken and whether Facebook is even the right channel — including when the answer is that it is not.
02
Offer & Measurement
We rewrite the offer, install pixel plus Conversions API, define conversion events against booked work, and confirm where a lead lands and who answers it.
03
Build & Launch
Copy and creative written against the offer, campaigns structured so delivery can stabilise, launched at a spend floor calculated from your own cost per lead.
04
Read, Cut, Scale
A weekly read on what to cut and what to fund. You get the account numbers and the reasoning behind each call, not a dashboard screenshot with a green arrow on it.
No ROAS Screenshot. Here Is What We Will Stand Behind.
An Ads Manager screenshot is the easiest thing in this industry to stage. Crop the date range, leave retargeting sitting in with the prospecting, attribute on a seven-day click window nobody agreed to, and almost any account can be made to look like a winner. So there isn't one on this page. These four are what we put in its place.
5.0
Average across 47 Google reviews
6
Years in business. Founded 2020, based in Jacksonville, FL
1
Person in your ad account. James Price builds it, runs it and reports on it
8+
Years of conversion work behind the offer, which is where Facebook budgets are won or lost
The Facebook Rules That Change by Industry
Home Services & Contractors
Lead forms convert cheaply and qualify badly. We push closed jobs back from your CRM into the ad account so Meta optimises toward the people who booked, not the people who typed.
Restaurants & Local Food
Reach is cheap here and intent is immediate, so the work is offer and timing — dayparting around the shifts you need to fill — rather than building a follower count nobody eats from.
Medical & Dental
Meta's personal attributes policy blocks ad copy that implies a reader's condition, so creative has to be written in the third person. We also keep the pixel off anything that could hand patient information back to Meta.
Legal
Same personal attributes rule, enforced harder. Injured in a crash? gets rejected; the same point made about a case does not. Most rejected legal accounts have a copywriting problem, not an appeals problem.
Real Estate & Housing
Housing is a Meta Special Ad Category: no age or gender targeting, no ZIP targeting, and a 15-mile minimum radius. We build inside those limits from day one instead of rebuilding after the rejection.
E-Commerce & Retail
Catalog feed, Advantage+ shopping campaigns, and server-side events so the return figure in Ads Manager resembles what your store actually recorded that month.
Facebook Marketing FAQs
Show Us the Ad Account Before You Send Us Money
Give James Price access to the ad account and the page, or just tell him what you sell and what you spend. You get back what the pixel is actually recording, which ad sets never left the learning phase, where your leads land and how long they sit there before anyone calls — and whether Facebook is the wrong home for that budget right now. If the bottleneck turns out to be the website, that work carries our guarantee: If your new website doesn't outperform your current one, we work for free until it does.
Case Studies
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