Case study · Building materials · WordPress
Wood Pro Supply
A WordPress website for a Jacksonville building supply company, built around contractor quotes.
Wood Pro Supply sells building materials to contractors across Jacksonville, including exterior doors, interior trim, hardware and custom milling. We designed and built their WordPress website with a quote request on every page, and we maintain it every month.
Jacksonville, FL
The brief
A building supply website built for contractor quotes.
At the counter, a contractor says what the job is and when they need it. The website asks for the same things. Contractors pick the material, see what Wood Pro carries and send the job for a quote. The quote button is on every page.
Project summary
What we built for Wood Pro Supply.
Wood Pro Supply sells building materials to contractors across Jacksonville, Florida, including exterior doors, interior trim, hardware and custom milling. Grindstone Design designed and built its WordPress website and maintains it every month. The website works the way the counter does. A contractor picks the material, sees what Wood Pro carries and sends the job for a quote. The quote button is on every page, and the form asks for company name, an optional RO#, a timeline and the project details. Doors, trim, hardware and milling each have their own page, and trim is sorted by profile because contractors ask about it most. Every photo on the site was taken at the real yard. The website launched in three weeks.
Website
Website design for a building supply yard.
The Wood Pro Supply homepage opens on an aerial photo of the yard and trucks. The header has the logo, four links and the Get a Free Quote button.
Brand
The Wood Pro brand, applied to the website.
The website uses the brand already in place at the yard. The black, the yellow and the W mark match the sign out front, the box trucks and the crew’s shirts. Headings, text and backgrounds stay neutral. Yellow is reserved for calls to action, so Get a Free Quote is the brightest thing on every page.
Across the site
A quote button on every page.
Scroll through the homepage and the material categories.
Services
Product pages for doors, trim, hardware and milling.
Wood Pro Supply sells exterior doors, interior trim and moldings, hardware and smart locks, and custom milling. Each has a card with a warehouse photo and a page of its own.
Interior trim
Interior trim and molding, sorted by profile.
Trim is the category contractors ask Wood Pro Supply about most, so it has the most detailed page. Crown molding, baseboards, door and window casings and decorative millwork each have a drawn profile.
About
Real photos of the team and yard.
The About page opens on a photo of the whole Wood Pro Supply crew in front of the sign. Below that are their commitments to customer service and to training their own people. Every photo on the website was taken at the yard.
Quote requests
A quote request form for contractors.
The Wood Pro Supply quote form asks for company name, an optional RO#, a timeline and the project details. That is what the office needs to price a job. Every request goes to the office inbox with a callback number.
What changed
The results.
- 01Quote form with company, RO# and timeline
- 02A page each for doors, trim, hardware and milling
- 03Photos of the real yard, trucks and team
- 04Launched in three weeks, on a monthly maintenance plan
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Case study
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