Case study · Consulting · Brand portfolio
Big 5 Brands
Branding and website design for a consulting firm with several ventures.
Big 5 Brands consults, coaches, runs networking events and builds brands of its own, including a private air travel company, a veteran-owned brewery and a charity golf day. We designed the parent brand identity, then designed the website from it.
Private client
The brief
A parent brand identity for a consulting firm.
Big 5 Brands runs consulting, events and its own ventures, which is hard to explain in one sentence. We designed a parent brand with a B5B monogram in black and white plus one electric blue. The website shows each venture under that brand.
Project summary
What we built for Big 5 Brands.
Big 5 Brands consults, coaches, runs networking events and builds brands of its own. They include a private air travel company, a veteran-owned brewery and a charity golf day. That range is hard to explain in one sentence. Grindstone Design designed a parent brand identity for the firm, then designed the website from it. The identity is a B5B monogram in a square frame, in black and white with one electric blue. Headlines use a tall condensed face, and body text uses a light, wide sans. On the website, consulting, events and networking each have their own page. The ventures sit together under the parent brand, and the values page explains how Big 5 Brands works in four short blocks.
Branding
A monogram logo and color palette.
The Big 5 Brands B5B mark is a stacked monogram in a square frame that works at favicon size and as a large graphic. Headlines use a tall condensed face and body text uses a light, wide sans. One blue is used for links, punctuation and one highlighted panel per page.
Website design
Website design for a consulting firm.
We designed the website from the B5B brand system. The homepage states what the company does in one line, with Consulting, Marketing, Networking and Events in the navigation. Below the hero is a photo from a real Big 5 event.
Ventures
A ventures page under one parent brand.
Each venture, including Reinventing Private Air Travel, Tribute in Every Sip and Swinging for Hope, has its own photo and one line on the same black background as the parent brand. Every venture reads as part of Big 5 Brands.
About & approach
Values and approach, in the brand system.
The Big 5 Brands values page uses the brand system, with black panels, the outlined B5 graphic and one blue Commitment panel. The Full Stack section explains consulting, creating, coaching and capitalizing in four short blocks.
“Consulting, events and every venture now sit under one parent brand.”
What changed
The results.
- 01B5B monogram, palette and type system
- 02Website designed from the brand system
- 03Ventures shown under one parent brand
- 04Consulting, events and networking each with their own page
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