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Grindstone Design

Branding and logo design

Branding and logo designfor small businesses.

A logo, colors and fonts, plus the print, signage and vehicle files that use them. Finished in two weeks, starting with one call about your business.

Wilton Wings brand across packaging, phone and website

Brand identity design for real-world use.

We design your logo to read on a moving van, a storefront sign and a phone screen. Then we apply it to your print, website and social media so everything matches, and give your staff templates so they can make on-brand materials themselves.

Timeline
Two weeks from kickoff
Rounds
Two directions, then two refinements
Files
Every format, owned by you

Our services

Logo, print, signage and brand guidelines.

Take the logo and identity on its own or add the rest. Print, signage and templates are priced separately in the proposal, so you only pay for what you will use.

Logo design and identity

A primary logo, a simplified version for small spaces, and the fonts and colors that go with them. We test it on a phone screen, a shirt and a sign before you see it.

  • Primary and secondary logos
  • Font pairing
  • Color palette
  • Files in every format

Print design

Business cards, flyers, menus and invoices, designed to the same system so every piece matches.

  • Business cards
  • Flyers and door hangers
  • Menus and price lists
  • Letterhead and invoices

Signage and vehicle graphics

Artwork set up to your sign shop’s or wrap shop’s specs, ready to print. We work with them directly.

  • Storefront signage
  • Vehicle wraps and magnets
  • Yard signs and banners
  • Print-ready to vendor spec

Brand guidelines and templates

A short brand guide your staff can follow, plus Canva templates so they can post a special or make a flyer without calling a designer.

  • Four-page brand guide
  • Canva social templates
  • Email signature
  • Logo do’s and don’ts

Branding timeline

Your brand identity in two weeks.

Ten working days from kickoff to handoff, with your decision points scheduled in advance. The schedule pauses only while we wait for your feedback.

  1. Day 1

    Kickoff

    A call about your customers, your competitors and what you want people to remember. We review what you already have.

  2. Days 2–4

    Two directions

    Two different logo concepts, each shown on a sign, a van, a phone and a business card.

    Your decision here
  3. Days 5–7

    Refinement

    Two rounds of changes on the direction you pick, covering proportions, fonts, colors and the small version.

    Your decision here
  4. Days 8–9

    Applications

    We produce the print, signage and template files from the approved identity and check them against vendor specs.

  5. Day 10

    Handoff

    Every file in every format, the guide, the templates and a short video walkthrough. All yours, with no license fees.

Wilton Wings & Pizza brand board

Wilton Wings

Identity · Menu · Website

A refreshed logo and menu system for a Fort Lauderdale wing restaurant open since 2007, applied to its website and storefront.

La Nopalera menu and website flat lay

La Nopalera

Brand refresh · Print · Social

A brand refresh for a Mexican restaurant group in Jacksonville, applied to menus, signage, social media and email across every location.

Patriot Water System logo on a cap, shipping box, business cards and sticker sheet

“He also provided valuable insights on how to improve my business operations and marketing strategies.”

Jelle NoordhofBusiness Owner · Google Business Review

FAQ

Branding and logo design questions.

Often not. If the logo works but your print and website don’t match it, that is a consistency problem, and it costs less to fix. We will tell you which on the first call, even if it means a smaller project.

Two. Each is shown in real use, on a sign, a van and a phone, so you can compare them. Then two rounds of refinement on the one you pick.

Yes. We ask for their specs up front, deliver files that match, and stay on the email thread until the proof is approved.

You do, outright, at handoff. Source files are included. We don’t keep any rights or charge license fees, and we choose fonts you can use without ongoing cost wherever possible.

Yes. The identity is finished in the first two weeks, and the website design uses it directly. One proposal covers both.

Two weeks, or ten working days, from kickoff to handoff. The schedule pauses only while we wait for your feedback.

Free brand review

Not sure you need a rebrand?

Send us your website and a photo of your sign or truck. We’ll tell you whether your branding is holding you back or whether the money is better spent elsewhere.