Case study · Mental health · Private practice
Priceless Healing
A website for a Dallas trauma therapy practice, built around booking a free consultation.
Priceless Healing is Kathryn Price’s trauma therapy practice, seeing teens, young adults and parents in Uptown Dallas and online across Texas. We designed and built a calm website with one clear next step, booking a free consultation.
Dallas, TX
The brief
A therapist website built for booking a first session.
The free consultation button is in the header. Fees are in the main navigation, credentials are stated simply, and a short quiz helps people who are not sure what kind of help they need.
Website
Therapist website design with one clear button.
The palette is warm cream, deep green and one soft yellow for the consultation button. Kathryn’s photo and her own words lead the homepage. Her credentials sit underneath in one line, MS, LPC-Associate, NCC, EMDR-trained.
Starting point
A quiz for visitors not sure where to start.
The quiz asks four questions and takes about a minute. It points visitors to the right kind of help, whether for themselves, a teenager or themselves as a parent. Visitors see their match without entering an email, and nothing is shared until they reach out.
Advice
Advice articles in her own voice.
Navigation
Fees and FAQ in the main navigation.
Questions about cost, session length and insurance are answered on the Fees and FAQ page, linked from the main navigation. Services, Advice and Resources follow, and each page ends with the same consultation button.
Resources
Free resources before the first session.
The resources page has free worksheets in the practice’s brand, like a boundaries checklist for families affected by addiction. They give people who are not ready to book something useful to start with.
What changed
The results.
- 01Free consultation one click from every page
- 02Fees and FAQ in the main navigation
- 03A one-minute quiz for visitors not sure where to start
- 04Downloadable worksheets designed in the practice’s brand
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Case study
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