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Shopify Store Development
Shopify stores built around the offer, not the theme
A prettier storefront on a broken offer just loses money faster. So three things get settled before anyone opens Figma: what you sell and at what price, what the product page has to prove to close the sale, and whether your tracking can tell the difference. Then we build the theme. From $3,000 per project, eight weeks from kickoff.
Still choosing a platform? Compare it with WooCommerce development, or see every route in our ecommerce development lineup.
Where Shopify Stores Actually Lose Money
The platform is rarely the problem. Hosting, PCI compliance and Black Friday traffic are solved. These three are not, and none of them get fixed by a new theme.
An App Stack That Slows the Store Down
Every app injects its own scripts into your storefront. Stack ten of them and the mobile product page takes seconds to become usable, on the device most of your traffic arrives from.
Nothing on the Page Answers the Objection
Shopify hands you PCI compliance. It does not hand you reviews, shipping times, sizing or a returns policy. Those are the things buyers look for before they add to cart, and most stores bury them in a tab.
Tracking That Cannot Tell You What Sold
Shopify Analytics reports revenue. It will not tell you which collection page, which ad or which product photo produced it. Without that, every change you make after launch is a guess.
Our Position
We Do Not Open Figma Until the Offer and the Tracking Are Fixed
Shopify makes launching easy, which is exactly why so many stores launch with an untested offer and no way to measure it. Pricing, the product page argument and the analytics get settled first, in writing, before a single screen is designed.
If your new website doesn't outperform your current one, we work for free until it does.
When Shopify Is the Right Call, and When It Is Not
We build on Shopify, on WooCommerce, and from scratch. That is why we can afford to tell you when Shopify is the wrong answer.
Choose Shopify When
Three Honest Reasons
You Sell Products, You Do Not Run a Marketplace
Standard catalog, standard cart, standard checkout. Shopify has already built and stress-tested all of it, and what you get is better than a custom build for the same money.
The exceptions: multi-vendor payouts, rental or booking logic, or a price that has to be calculated per order.
You Do Not Want to Own PCI Compliance
Shopify keeps card data on its side of the line and carries the compliance obligation that comes with it.
On a self-hosted store, that liability and the patching schedule attached to it are yours. For most product businesses, this reason alone settles it.
Your Staff Will Run the Store, Not Us
Shopify admin is genuinely usable. Your team can add a product, run a sale and fulfill an order without calling a developer, which matters more than any feature list once we hand over.
We build the theme so the parts you change most, the hero, collections, promo bars and product page blocks, are editable in the theme editor rather than hard-coded.
What Ships With Every Store We Build
GA4 and Shopify Events Verified Against Real Orders
Add-to-cart, begin-checkout, search and purchase reconciled against Shopify order data before launch, not assumed working because an app said it was installed
A Product Page Built From the Objections
Reviews, shipping times, returns and sizing on the page instead of inside a tab nobody opens. Written first, designed second
An App Stack Kept Deliberately Short
Every app has to earn both its monthly bill and its script weight. Removing apps is the performance work most stores never do
A 301 Redirect Map on Every Migration
Old product, collection and blog URLs mapped to their new homes before the DNS switch, rather than after rankings drop
Every Account in Your Name
Shopify, domain, GA4, payment gateway and app subscriptions. You could fire us on a Friday and still run the store on Monday
What We Do on a Shopify Build
Six Pieces of Work, Priced as One Project
No line-item menu and no hourly rate. One fixed number covers the lot. Need something wider? Start at website design, or hand the store to us afterwards with website maintenance.
Custom Shopify Theme Development
We start from a clean theme and rewrite the templates that carry revenue, rather than bolting a page builder onto a stock theme and hoping.
- Liquid written by hand, not page-builder blocks
- Sections you can edit without a developer
- Product and collection templates built first
Store Setup and Configuration
Payments, shipping, tax and fulfillment configured and then test-ordered, so the first person to find a broken rule is us and not a customer.
- Payment gateway and Shop Pay setup
- Shipping rates and tax by state
- Test orders end to end, refunds included
Mobile Checkout Optimization
Most of your traffic is on a phone and most of your abandonment happens there. The mobile view gets built and tested first, not adapted afterwards.
- Tested on real devices, not a resized browser
- Shop Pay, Apple Pay and Google Pay enabled
- Core Web Vitals met on a throttled mobile test
App Selection and Custom Work
Every app is a monthly bill and a script on your storefront. We install the fewest that do the job and write custom Liquid where an app would be overkill.
- App audit: what to keep, what to cancel
- Custom Liquid where it beats a subscription
- Klaviyo, Judge.me and ReCharge where they earn it
Tracking and Ecommerce SEO
If you cannot tell which page produced the order, you cannot improve anything after launch. Tracking goes in before the design is signed off.
- GA4 events reconciled to real Shopify orders
- Product and collection schema, canonicals, redirects
- Abandoned checkout and post-purchase flows written
Migrations and Shopify Plus
Replatforming off WooCommerce, Magento, BigCommerce or Squarespace, and Plus builds where B2B or multi-store genuinely requires it.
- Products, variants, customers and order history
- 301 map built before launch, not after
- Plus B2B: company accounts and price lists
The Parts of Shopify That Decide Whether You Sell
Shopify ships with far more than any one store needs. These are the settings and the tools that move the number, and how we set them.
Settings We Configure Deliberately
Catalog and Merchandising
- Collections built from sales data, not from how the warehouse is organized
- Filters on the attributes buyers actually shop by
- Search synonyms for what customers call your products
- A variant structure that does not create dead-end product pages
Payments and Checkout
- Shop Pay, Apple Pay and Google Pay enabled and test-ordered
- Abandoned checkout emails written, not left on the default
- Free-shipping threshold set against your real average order value
- Multi-currency only where you genuinely ship
Selling Beyond the Store
- Google Shopping feed built off clean product data
- Instagram and Facebook catalog sync
- Shopify POS where there is an actual counter
- Marketplace channels only when the margin survives the fees
The App Stack, Kept Short
Marketing and Retention
Two flows pay for themselves on almost every store: abandoned checkout and post-purchase. Those get written before anything else is installed.
- Klaviyo for email and SMS flows
- Judge.me or Yotpo for reviews on the product page itself
- ReCharge where the product is genuinely a subscription
- Nothing that duplicates what Shopify already does
Operations and Reporting
Enough visibility to run the store without a spreadsheet, and not one subscription more.
- GA4 alongside Shopify Analytics, reconciled to real orders
- Search Console connected before launch, not after
- Low-stock alerts on the SKUs that actually matter
- Fulfillment automation only once volume justifies it
Testing After Launch
On launch day the store is a set of hypotheses. We test the expensive ones and leave the cosmetic ones alone.
- One test at a time, run to statistical significance
- Product page and cart before anything decorative
- Session recordings on the pages that leak
- A written readout, win or lose
How the Eight Weeks Are Spent
Six Steps, One Person Running Them
Every step ends in something you can read, click or test. The person who diagnosed the problem is the person building the fix.
1
Weeks 1-2: Offer, Numbers and Tracking
What You Sell and Why Anyone Buys It
Pricing, margin, shipping thresholds and the two or three objections that kill your sales, ending in one agreed number this build has to move. You get it in writing before design starts.
What Your Current Store Already Tells Us
Existing analytics, internal search terms, checkout drop-off and your support inbox, read for what is losing orders now. If the tracking is broken, this is where we find out.
2
Weeks 3-4: Copy and Design, Written Together
Product and Collection Pages First
The two templates that carry the revenue get designed before the homepage. Words and layout are built at the same time, against the number agreed in step one.
Three Rounds of Revisions, in the Contract
You mark up flat designs before anything exists in Liquid. Far better to argue about the product page now than rebuild the template later.
3
Weeks 5-6: Build and Configure
Liquid Templates and Editable Sections
Templates written by hand, with the blocks you will change most exposed in the theme editor so nobody bills you to swap a banner.
Payments, Shipping, Tax and Apps
Configured and test-ordered, refunds and partial fulfillment included. The app stack is capped here, and you approve every subscription that stays.
4
Catalog and Content
Products, variants, images and descriptions loaded with clean data. This is the step that stalls most builds, which is why we ask for it early.
5
Testing Against Real Orders
Real devices, real test orders, real refunds. GA4 events reconciled against Shopify order data so the two agree before anyone can buy.
6
Launch, Then Watch It
Redirects live at cutover, Search Console and GA4 checked daily for the first two weeks, and the first test queued from what the data shows.
Cost and Schedule
One Price, One Date, Both Before You Sign
From $3,000 per project, eight weeks from kickoff. Quoted as a fixed number after one call, not an hourly rate that drifts.
The Eight-Week Schedule
What Happens, Week by Week
Kickoff to Launch
- Weeks 1-2: Offer, numbers and a tracking audit
- Weeks 3-4: Copy and design on product and collection pages
- Weeks 5-6: Liquid build, store configuration, app setup
- Weeks 7-8: Catalog load, test orders, launch
- Total: eight weeks from kickoff
What Pushes It Past Eight Weeks
- Product photography that does not exist yet
- Catalog data still living across three spreadsheets
- A migration with thousands of URLs to map
- Custom app work or an ERP integration
- Feedback that takes two weeks to come back
All five are visible before we start. You get told which apply and what they add, in writing, instead of quietly missing the date.
What It Costs
Every Shopify Build
Fixed price, quoted after one callFrom $3,000
- Liquid theme build with editable sections
- Payments, shipping, tax and fulfillment configured
- Product and collection templates written, then designed
- GA4 and Shopify events verified against real orders
- Three rounds of revisions, written into the contract
- 90-day bug fix warranty
One number, agreed before we start. No hourly billing.
What Moves the Number
- Catalog size, and how clean the product data is
- A migration with URLs and order history to preserve
- Custom app work, or an ERP or POS integration
- Shopify Plus, B2B price lists or multi-store
- Photography and copy you need us to produce
Priced before you sign, not discovered halfway through.
What You Own on Day One
- The Shopify account, opened in your name
- The domain and the DNS
- GA4, Search Console and the payment gateway
- Every app subscription, cancellable without us
You could fire us on a Friday and still run the store on Monday.
One Person, One Number, One Date
You will not be handed to an account manager after signing, and you will not find a junior on your build. James Price audits the offer, writes the Liquid, and reads the analytics after launch. Where a build needs a specialist, we bring one in by name.
8
Weeks from kickoff to launch
5.0
Across 47 Google reviews
1
Person on your build, start to finish
From $3,000 per project
Fixed price, quoted after one call
Get Your Fixed-Price Shopify QuoteFrequently Asked Questions about Shopify Development
The questions worth asking before you pick a platform or an agency
What does a Shopify store actually cost to run each month?
Three bills, and only one of them is ours. Shopify charges for the plan, payment processing takes its cut, and apps are the third. Check Shopify's current rates directly before you budget, because they change. Apps are the line we control: every app we install has to justify its monthly cost and the scripts it adds to your storefront, and we tell you which of your existing ones to cancel. Your Shopify account and every app subscription sit in your name, so you can cancel anything without asking us.
Can Shopify handle my catalog and my traffic?
Yes. Catalog size and traffic spikes are problems Shopify solved years ago, and they are not what your budget should go on. What breaks as you grow is merchandising. A catalog in the thousands with no collection logic, no filters and no search tuning buries the products that actually sell. If your catalog is large, we build collections, filters and search synonyms from your sales data before a single page gets designed.
How much can you change before you are fighting the platform?
On the storefront, almost anything. Themes are Liquid, so layout, product pages, collection templates and cart behavior are all ours to rewrite by hand. Checkout is the honest limit. On standard plans you get branding and a defined set of checkout extensions, not a checkout built from scratch. That is a fair trade for not owning PCI compliance yourself, and if your requirements genuinely need Shopify Plus we will tell you before you sign rather than after.
Who actually builds the store?
James Price. The person who audits your offer is the person who writes the Liquid and the person who reads the analytics after launch. No account manager relaying messages, and no junior handed the file once the contract is signed. 8 years in conversion optimization and web design, CXL Institute certified in conversion optimization. Where a build needs a specialist we bring one in by name, and you will know who and what for.
Can you migrate my existing store to Shopify without losing rankings?
Yes, and the redirect map is most of the job. We move products, variants, customers and order history, then map every old URL to its new home before the DNS switch rather than after rankings drop. That means collections and blog posts, not just product pages. Search Console and GA4 are connected beforehand so we can watch the crawl move. What we will not do is promise your rankings hold flat through a replatform. We show you what moved and fix what dropped.
Is Shopify right for a B2B or wholesale business?
Sometimes. Shopify Plus has native B2B, including company accounts, customer-specific price lists and payment terms, and it is genuinely good. Below Plus you are stitching wholesale onto a retail platform with apps, and it gets fragile fast. If your business runs on quotes, approvals and negotiated pricing per account, we will tell you whether that is a Plus build or whether a custom application would serve you better. We build both, so we have no reason to push you toward one.
Tell Us What You Sell and What It Costs You to Sell It
Thirty minutes with the person who would build it. You leave with an honest read on whether Shopify is right for you, including when the answer is no.
