WordPress Development

WordPress Built to Produce Quote Requests, Not Compliments

We don't open a design file until your offer and your tracking are fixed, because a prettier site on a broken offer just loses money faster. Selling products instead of services? See WooCommerce development, or the broader website design service.

Get a WordPress Quote Book a 30-Minute Call with James

A Redesign Rarely Fails on Looks. It Fails on the Offer and the Tracking.

What Actually Costs You the Quote Request

The headline names your industry but never names the offer — “Quality Plumbing Since 1998” tells a homeowner with a leak nothing about what happens if they call
No tap-to-call number in the mobile header, so the visitor who was ready has to hunt for you
The form still posts to an inbox nobody watches, or it silently stopped sending months ago and nobody noticed
Nothing is tracked, so you cannot say which page produced last month's calls — which means you cannot cut what is wasting money

What We Settle Before Anything Gets Designed

The one number this project has to move — usually qualified quote requests per month — agreed in writing before design starts
The offer itself: what you do, who it is for, what it costs to find out, and why you over the three competitors in the same search result
A baseline from your current site, so "better" is a measurement afterwards and not an opinion
Analytics and form and call tracking configured on the old site first, so launch day has something to be compared against

Our guarantee

If your new website doesn't outperform your current one, we work for free until it does.

Two Ways We Build on WordPress

The strategy work in front of both is identical. What changes is how much of the page you get to control. Either way WordPress is software that needs patching, so budget for ongoing maintenance with us or with someone — an unpatched WordPress site is a liability, not an asset.

Custom WordPress Design

Built around your offer, not around a theme's demo

The layout follows the sales argument

Sections exist because the buying decision needs them — proof where the doubt is, price framing before the form, service-area language where local searchers land. Nothing is included because a template shipped with it.

A theme with no plugin tax

Hand-built templates mean no page-builder bloat and no stack of plugins patching a theme into doing something it was never designed to do. Fewer moving parts is also fewer things to break at 2am.

Design and copy built together, not copy poured in later
Custom post types, fields, and API integrations
Core Web Vitals and WCAG 2.1 AA checked before launch
Three rounds of design revisions

Best for: Businesses whose lead flow depends on the website, multi-location or multi-service structures, and anyone who needs the site to do something a theme cannot.

Start Custom WordPress Project

WordPress Theme Customization

The cheaper, faster, more constrained option

A premium theme, bent as far as it will go

We pick a well-maintained commercial theme, then rework type, colour, spacing, and the page templates that matter until it stops looking like its demo. The strategy work in front of it is the same as a custom build.

Where the ceiling is

You inherit the theme's page structure and its update schedule. If a layout the conversion argument needs fights the theme, the honest answer is to change the argument or move to a custom build — not to bolt on four plugins.

Theme licence selected and paid for in the project
Type, colour, and template customization to your brand
Same tracking and conversion setup as a custom build
Three rounds of design revisions

Best for: A single-location service business with a handful of services, a conventional page structure, and a budget that has to stay under the custom range.

Start Theme Customization Project

Which Build — and Whether WordPress At All

When WordPress Is the Wrong Choice

This is a WordPress page and we would rather sell you a WordPress project. We will still talk you out of it in these four cases, because paying us to force it costs you more than the honest answer does.

You're selling products, not booking jobs

Real inventory, variants, shipping rules, and tax handling belong on a platform that owns that problem. Go to Shopify. WooCommerce earns its place when the store is one part of a content-heavy site you already run on WordPress.

There are user accounts and a dashboard behind a login

Per-user data, permissions, and a real application state make WordPress a plugin stack pretending to be an app. That is software development, priced and built differently.

Nobody will ever log in to edit it

A five-page site that changes twice a year does not need a database, a login, or a monthly patch cycle. A static build is faster, cheaper to keep alive, and has nothing to hack — see website development.

No one is going to maintain it

WordPress powers a large share of the web, which is exactly why its known plugin vulnerabilities get scanned for at scale. An unpatched WordPress site is not a site that ages — it is a site that gets defaced. If maintenance isn't in the budget, buy something you don't have to patch.

If WordPress Is Right, Then Which Build

Custom development, if any of these are true:

The website is where most of your new work comes from
You need service pages crossed with locations, and dozens of them
Something has to talk to your CRM, scheduler, or quoting tool
The budget is $8,000 or more
You can give the build 6-10 weeks

Theme customization, if all of these are true:

One location, a handful of services, a conventional structure
The budget is $3,000-$6,000
You need it live in 3-4 weeks
No integrations beyond a form and a booking link
You can live inside the theme's structure without fighting it

Still deciding? Bring your current site to a 30-minute call. You'll leave knowing whether WordPress is the right platform at all, and if it is, which of the two builds fits — including the calls that end with us telling you not to hire us for this.

Book a 30-Minute Call

In Every Build, Custom or Theme

Four things that don't move with the budget, because without them you cannot tell whether the site worked

Designed for the phone in a driveway

Tap-to-call in the header, forms sized for a thumb, and a pass on real hardware before launch — not just a browser window dragged narrow.

Tracking that survives launch day

GA4 and Search Console configured, form submissions and phone taps fired as conversion events, and redirects mapped from every old URL so rankings don't reset.

A CMS you will actually open

Editing through the native block editor with the layout locked so it can't be broken by accident, plus a recorded walkthrough of your own admin to keep.

Speed and access checked to a number

Google's Core Web Vitals thresholds on a throttled mobile test — LCP under 2.5s, INP under 200ms, CLS under 0.1 — and a WCAG 2.1 AA pass, both run before handover.

How the Build Actually Runs

Six steps, and the same person through all of them. James Price runs the discovery, writes the copy, designs the pages, and builds them — no account manager relaying messages, no junior handed the file the week after you sign. Specialist work goes to named contractors we brief directly.

Discovery & Strategy

A working session with you, not a questionnaire. We come out of it with the offer written down and the target number agreed.

The one metric this project has to move, and what it is today
The objections your best salesperson answers on every call
What the competitors ranking above you already promise
Every system the site has to talk to, listed before scope is fixed

You receive: a written strategy brief and a sitemap you sign off before design opens.

Discovery Session Visualization - Strategic Planning and Goal Setting

Design & Copy, Written Together

Wireframes carry the real words, not lorem ipsum. If the argument doesn't hold in plain text, no amount of layout saves it.

Wireframes with the copy already in them

You approve the sales argument at wireframe stage, while it is still cheap to change.

Three rounds of revisions on the mockups

Three, not unlimited. Past the third round the feedback stops being about your buyer and starts being about taste, and taste has never filled anyone's calendar. If round three isn't landing, the problem is upstream in the brief and we go back and fix that instead.

You receive: full-page mockups for desktop and mobile, with the final copy in place.

Website Wireframe and Design Prototyping - User Experience Planning

Build on a Staging Site You Can Watch

You get the staging URL at the start of this step, not a status email at the end of it.

Templates, not page-builder sprawl

Semantic HTML and PHP to WordPress coding standards, with every plugin having to justify the security and speed cost of being installed.

Content migrated, then tracking wired

Existing content moved across, old URLs redirected one to one, and forms tested end to end — including that the notification email actually arrives.

You receive: the staging URL from day one and the redirect map as a spreadsheet you can check line by line.

KO Website - WordPress Development and Implementation Example

Testing & Quality Assurance

Real iOS and Android handsets, Safari and Chrome, every form submitted, Core Web Vitals and WCAG 2.1 AA run against the staging build.

Launch & Handover

Deployed to hosting you own, with the logins, the redirect map, and a recorded walkthrough of your admin. You keep all of it if you leave.

Optional

Ongoing Support & Maintenance

Patching, backups, uptime monitoring, and testing what launch day only guessed at. Optional, and worth arranging with someone even if it isn't us.

What a WordPress Project Costs

Both ranges are real work at a fair price. We recommend the custom build because most of the businesses that call us are buying lead flow rather than a website, and the theme's structure is the thing that ends up in the way. If your situation is the one in the theme column, take the theme — we will say so on the call.

Theme Customization

$3,000 - $6,000

Faster and cheaper, inside the limits of the theme you start from

Theme licence included in the project
Type, colour, and template customization
Same tracking and Core Web Vitals checks
Three rounds of design revisions
3-4 week delivery timeline

Get Theme Customization Quote

Our Recommendation

Custom Development

$8,000 - $15,000+

For businesses whose new work comes from the website

Design and copy built together from scratch
Custom post types, fields, and templates
CRM, scheduler, and API integrations
Three rounds of design revisions
6-10 week delivery timeline

Get Custom Development Quote

What Moves the Number, and What Never Costs Extra

What moves your quote up or down:

Page count: a five-page site and a forty-page service-by-location site are different projects
Who writes the copy: we write it by default; supplying your own reduces scope
Integrations: every system the site has to push data into is scoped separately
Migration debt: a decade-old site with broken URLs takes longer to move than a new one
Imagery: your own photos or licensed stock is straightforward; a booked shoot is its own line
Store functionality: selling online is a different scope from booking jobs

Included at either price:

A fixed quote: the number in the proposal is the number you pay unless you add scope in writing
Three revision rounds: the same on both tiers, not a lever we upsell
Analytics and conversion tracking: configured and verified, not left as a to-do
Core Web Vitals and WCAG 2.1 AA checks: run before handover, not sold as an add-on
Ownership: your hosting, your domain, your admin, your files — nothing held hostage
30 days of post-launch support: anything we built that breaks gets fixed, and you email James Price directly

Get a Fixed Quote

Why Hire Us for the WordPress Build

5.0 across 47 Google reviews, and one person accountable for the result from the first call to the last test.

We sell one number, not a website

Qualified quote requests. Every section has to earn its place against that number before it gets designed, and the ones that can't justify themselves get cut.

We'll tell you not to buy this

If the honest answer is a theme, a static build, Shopify, or fixing your Google Business Profile before touching the site, that's the answer you get on the call.

The proof is a client, not an adjective

“increased the amount of people coming to our website by over 500%” — Anton Montgomery, after a 7-month SEO engagement (Google review).

What We'll Hold Ourselves To

You talk to the person building it:
James Price answers the email. Nothing gets relayed through an account manager and nothing gets handed to a junior after you sign.
You see it on staging as it is built:
A live URL from the day development starts, so nothing is a reveal at the end.
The guarantee:
If your new website doesn't outperform your current one, we work for free until it does.

Who Builds Your WordPress Site

James Price

Founder & Lead Designer

8+ years in conversion optimization and web design, previously on Fortune 500 and startup work, and hundreds of businesses helped since. He runs your discovery call and he writes your templates.

CXL Institute — Conversion Optimization

Google Ads Certified

Meta Ads Certified

What Usually Comes After Launch

A new site converts the traffic you already have. Getting more of it, and keeping the site patched, are separate jobs — and they are separate line items, not a bundle you have to buy.

WordPress Maintenance

The unglamorous half. Core, theme, and plugin updates applied and checked, because the alternative is finding out from a customer.

Core, theme, and plugin patching
Off-site backups and uptime monitoring
Form and tracking checks, so silent failures get caught
Content edits when you'd rather not do them

Learn About Maintenance

SEO, Once the Site Can Convert

The service that produced the strongest result we can point to: Anton Montgomery's traffic, over a 7-month SEO engagement.

Keyword research tied to jobs you want to win
On-page and technical SEO
Content built for the questions buyers actually search
Local SEO and Google Business Profile

Explore SEO Services

Paid Traffic, When You Need Leads Now

SEO compounds slowly. Ads buy the gap — but only point them at a site that already converts, or you are paying to lose money faster.

Google Ads, managed against cost per booked job
Meta ads for demand you have to create
Email follow-up for quotes that went quiet
Conversion rate optimization on what's already live

View Marketing Services

Start with the Offer, Not the Homepage

Bring your current site and the number you want to move. Worst case you leave with a straight answer about whether WordPress — or we — are the right call.